Worldwide Exclusive: Paint the Town Pink with Gufram at MUSE EDITION
Date & Time: 14 May -27 June 2021
Location: MUSE EDITION, G/F, K11 MUSEA
Let’s paint the town pink! For Art Karnival, Gufram arrives at K11 MUSEA’s MUSE EDITION with two surreal and imaginative pop-ups featuring exclusive designs made in Italy: the limited GUFRAMINI® PINK EDITION and BROKEN SERIES PINK EDITION created exclusively for the Art Karnival. Founded in 1966, Gufram is the Italian artisanal entity internationally known for pushing the boundaries of industrial design with radical design, colours and shapes in playful products with a Pop soul.
GUFRAMINI® PINK EDITION: Worldwide Exclusive only available at K11 MUSEA
Limited Edition: 330pcs each
Limited to just 330 numbered editions per design, Gufram unveils the worldwide exclusive GUFRAMINI® PINK EDITION miniatures only available at the GUFRAMINI® PINK EDITION WALL in K11 MUSEA. As if in a fairy tale, Gufram’s iconic Bocca® sofa, Cactus® coat hanger and Pratone® chaise lounge have magically been shrunken into GUFRAMINI® creations that are 1:8 scale of the originals exhibited at the world’s leading museums. To faithfully reproduce the details of these universally recognised symbols, every one-of-a-kind GUFRAMINI® piece is made by a state-of-the-art artisanal procedure where polyurethane foam is injected into a painted mold before being finished by hand. Design enthusiasts can now take home these limited edition pieces of design history by purchasing GUFRAMINI® PINK EDITION
BROKEN SERIES PINK EDITION: First Launch Worldwide at K11 MUSEA
In a world-first launch at K11 MUSEA, Gufram introduces the limited BROKEN SERIES PINK EDITION, designed by Gufram and Snarkitecture, the New York design practice. Composed of the Broken Mirror, Broken Square Mirror and Broken Bench, BROKEN SERIES PINK EDITION peers into an alternate dimension where alienating optical effects play with the “short-circuit” between seemingly hard appearances and the actual softness of materials. Alex Mustonen and Daniel Arsham, the masterminds behind Snarkitecture, played ironically with this idea of ambiguity and concept of “soft/not soft” in using polyurethane to mimic concrete. In a process done entirely by hand, the polyurethane is meticulously painted and refined so that every piece has its own unique aesthetic experimentations. At the BROKEN SERIES PINK EDITION pop-up, experience a true Instagram moment by immersing yourself in this captivating world of pink, where fascinating works of art are both familiar yet strange.
