The People’s Republic of China Addendum (this “Addendum”)
1. Application
K11 Design Store Limited (“K11 DS”, “we”, “us”, or “our”) in Hong Kong is part of the New World group of companies including New World Development Company Limited and its affiliated or related companies from time to time (as listed here: https://nwd.com.hk/pics/) (collectively the “New World Group” or “NWG”) and is committed to protecting personal data of individuals in territories where we do business.
If you are:
- an individual located in Mainland China who uses the Application or visits the Website of K11 DS, or otherwise uses K11 DS’ products and/or services by phone or any other means from Mainland China; and/or
- an individual holding a Mainland China passport and/or resident identity card who visits the physical stores of K11 DS in Hong Kong (if any) or otherwise uses K11 DS’ products and/or services by phone or any other means in Hong Kong,
your personal data will be processed by K11 DS in accordance with this Addendum in addition to the K11 DS’ Privacy Policy Statement (“K11 DS Privacy Policy Statement”) which adopts the New World Group Privacy Policy Statement (“Privacy Policy Statement”), and the K11 DS’ Personal Information Collection Statement (“PICS”), as well as the applicable data protection laws and regulations in Mainland China.
Therefore, before using K11 DS’ products and/or services or providing any personal data to us, please ensure that you have carefully read, understood and agree to the PICS, the K11 DS Privacy Policy Statement, the Privacy Policy Statement and this Addendum.
For the purpose of this Addendum, “Mainland China” refers to the People’s Republic of China (“PRC”) excluding the Hong Kong Special Administrative Region of the People’s Republic of China (“Hong Kong”), the Macau Special Administrative Region of the People’s Republic of China and Taiwan. Unless defined otherwise, all defined terms (capitalised terms) in this Addendum shall have the same meaning as the defined terms in the K11 DS Privacy Policy Statement, the Privacy Policy Statement and the PICS.
In the event of any conflict or inconsistency, they shall be resolved in the following order of precedence (from higher to lower) in respect of such conflict or inconsistency: - (a) this Addendum; (b) the PICS; (c) the K11 DS Privacy Policy Statement; and (d) the Privacy Policy Statement.
2. Personal data
In this Addendum, “personal data” refers to various information related to an identified or identifiable natural person recorded electronically or by other means and does not include anonymized information. Personal data involved in this Addendum includes those set out in the PICS and Clause 5 of the Privacy Policy Statement.
In addition, “sensitive personal data” refers to “personal data” that, once leaked or illegally used, may easily lead to violation of the personal dignity of a natural person or harm of personal or property safety. The “sensitive personal data” involved in the PICS, the K11 DS Privacy Policy Statement, the Privacy Policy Statement and this Addendum includes residential address, Log Files, Tracking Data, transaction information (including your characteristics and transaction behavior), and credit card information.
“Process” or “processing” of “personal data” includes the collection, storage, use, processing, transmission, provision, disclosure, deletion, etc. of “personal data”.
3. How we collect and process your personal data
Apart from the PICS and Clauses 5 and 6 of the Privacy Policy Statement, the following also applies to how we collect and process your personal data:-
- Your personal data will be processed by K11 DS for the purposes as further specified below and set out in the relevant PICS (“Purposes”). In particular, for us to carry out the Purposes and provide you with the relevant products/services, the personal data (including sensitive personal data) set out below is necessary. If such information are not available or not accurate, we may not be able to provide the relevant products/services to you:-
- Name
- Membership Number
- Contact number
- E-mail address
- Name
- Membership Number
- Contact number
- E-mail address
- Date of birth, month of birth
- Mailing/correspondence address
- Name
- Membership Number
- Contact number
- E-mail address
- Transaction Status
- Transaction Receipt and Record
- Mailing/correspondence address
- Last 4 digits of credit card number
- Name
- Membership Number
- Contact number
- E-mail address
- Date of birth, month of birth
- Name
- User name and password
- E-mail address
- Name
- Date of birth, month of birth
- Contact details
- E-mail address
- Mailing/correspondence address
- Contact number
- Log Files
- Tracking Data
- Log Files
- Membership number
- Name
- Gender
- Date of birth, month of birth
- Transaction information (including your characteristics and transaction behavior)
- Mailing/ correspondence address
- Name
- Contact number
- E-mail address
- Interests and favourite activities
- Transaction information (including your characteristics and transaction behavior)
- Tracking Data
- Interests and favourite activities
- Transaction information (including your characteristics and transaction behavior)
- E-mail address
- Gender
- Date of birth, month of birth
- Contact number
- Mailing/ correspondence address
- Tracking Data
- Interests and favourite activities
- Transaction information (including your characteristics and transaction behavior)
- Interests and favourite activities
- Social media account information
- Tracking Data
- Transaction information (including your characteristics and transaction behavior)
- Name
- Contact details
- Residential address
- Name
- Contact details
- Residential address
- Transaction information (including your characteristics and transaction behavior)
- Name
- Contact details
- Mailing/ correspondence address
- Membership number
- User name and password
- Transaction information (including your characteristics and transaction behavior)
- Name
- Contact details
- Mailing/ correspondence address
- Membership number
- User name and password
- Transaction information (including your characteristics and transaction behavior)
- In general, we process your personal data with your consent, and where appropriate, with separate consent from you for processing your personal data under specific circumstances required by the applicable data protection laws and regulations in Mainland China. You acknowledge and agree that under the following situations, we are not required to obtain your consent to process your personal data:-
- the processing is necessary for the conclusion or performance of a contract to which you are a party, or where it is necessary to conduct human resources management according to lawfully formulated labour rules and lawfully concluded collective contracts;
- the processing is necessary for the performance of our duties or obligations under any applicable laws and regulations, including those directly related to:
- National security and national defence;
- Criminal investigation, prosecution and trial and execution of court orders, judgments or related matters; or
- Public security, public health, or major public interest;
- the processing is necessary for responding to public health emergencies, or for the protection of life, health and property safety of natural persons under emergency circumstances;
- the personal data is processed within a reasonable scope to conduct news reporting, supervision by public opinion and other activities in the public interest;
- the personal data is made available to the public by you or the personal data about you from legitimate public sources is processed within a reasonable scope in accordance with the laws and regulations; or
- other circumstances as provided by the laws and regulations.
| No. | Purposes | Personal data we may collect |
| 1. | For daily operation and administration of your membership, and to contact you in connection with your membership |
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| 2. | To deliver bespoke services and membership benefits to you |
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| 3. | To process bookings, purchases, orders or requests made by you |
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| 4. | To send you birthday messages and offers (if you have provided your date of birth) or event reminders |
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| 5. | Identifying and verifying your identity and/or as a member |
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| 6. | Registering you as a user of the Application and/or the Website (as the case may be) |
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| 7. | To serve you better and/or maintain your personal data and/or information across multiple pages within or across one or more sessions when using the Application and/or the Website (as the case may be) |
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| 8. | Following registration as a user, accessing your account information (including, but not limited to, your name, membership number (if/where applicable), etc.) and managing your account (including, but not limited to, changing your password, updating your personal information, subscribing/ unsubscribing from direct marketing, etc.) |
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| 9. | Research, development, and analysis in relation to your/customer behaviour including carrying out data sorting and analysis to enable us to better understand your characteristics and transaction behaviour to provide other goods and/or services better tailored to your needs, and to assist us in selecting Marketing Subjects that are likely to be of interest to you, and carrying out aggregated behavioural analysis, including using personal data for statistical analysis, data science studies and data mining |
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| 10. | For you to make enquiries, complaints, and/or suggestions to us in relation to the Purposes and/or the Goods and Services (including, but not limited to, through an in-app text box on your mobile device or through our official social media page and/or our official website, or by text message, email and/or mail, and/or other media whether now known or available in the future) |
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| 11. | Seeking your feedback, including through surveys, in relation to the Purposes and/or the Goods and Services (including, but not limited to, through an in-app text box on your mobile device or through our official social media page and/or our official website, or by text message, email and/or mail, and/or other media whether now known or available in the future) |
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| 12. | Improving the Application, the Website, the Purposes, and our and our Affiliates’ and Marketing Partners’ Goods and Services |
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| 13. | Direct marketing and cross-marketing for the Marketing Subjects, subject to consent |
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| 14. | Data analytics, profiling, information management and database administration |
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| 15. | Deterring, detection, investigation and/or prevention of activities that may violate, or may be suspected to violate, our policies or may be abusive, illegal, and/or criminal subject to the applicable laws and regulations in the Mainland China |
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| 16. | Collection or recovery of any debt owed by you to us or our Affiliates |
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| 17. | The normal management, operation, and maintenance of the Application, the Website and the provision of the Goods and Services to you |
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| 18. | Storing your personal data (whether by a single or multiple Affiliates (including us) or our Marketing Partners) for the purpose of sharing such personal data with our Affiliates and/or our Marketing Partners for any and all of the other Purposes listed above |
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4. Your rights as the personal data subject
- Please refer to Clause 15 of the Privacy Policy Statement and the PICS in relation to your rights to access, correct your personal data and withdraw your consent. Further, in accordance with the applicable data protection laws and regulations in Mainland China, we will ensure that you may exercise the following rights over your personal data, including:-
- You may request to delete your personal data if:-
- our processing of your personal data breaches laws or regulations;
- we collect or use your personal data without your consent;
- our processing of your personal data breaches our agreement with you;
- you no longer use our products and/ or services, or the purposes described in Clause 3 of this Addendum have been achieved or accomplished;
- you withdraw your consent;
- we no longer provide products and/or services to you;
- Change the scope of your consent;
- Obtain a copy of your personal data; or
- Request to transfer your personal data to another personal data processor provided that such request is compliant with the applicable laws and regulations.
- You may request to delete your personal data if:-
- Such requests shall be made to our Personal Data Privacy Officer at 4/F, Tsim Sha Tsui Centre, No.66 Mody Road, Tsim Sha Tsui, Kowloon, Hong Kong (marked Confidential) and with the name of K11 Design Store Limited. We will endeavour to reply to your reasonable requests in relation to the above within fifteen (15) PRC working days from the day we receive your request.
- However, please note we may refuse your requests under the following circumstances:-
- Circumstances relevant to the fulfilment of our obligations under laws and regulations, including our provision of your personal data (including your sensitive personal data) generated during the transaction between you and us to the regulatory authority(ies) and or other governmental departments under the laws and regulations of Mainland China;
- The data retention period required by any law or administrative regulation has not expired, or it is difficult to delete personal data technically (in such cases, we will take necessary security protection measures to ensure the security of your personal data or anonymize such personal data);
- Circumstances directly related to national security and defence security;
- Circumstances directly related to public security, public health, or significant public interest;
- Circumstances directly related to criminal investigation, prosecution and trial, and execution of court decision;
- Circumstances where we have sufficient evidence to prove that you have subjective malice, or you are abusing your rights
- Circumstances where protection of your or other individual’s life, property and other important lawful rights is involved;
- Circumstances where responding to your request will cause serious harm to the lawful rights and interests of you or other individuals or organisations (including us); or
- Circumstances where trade secrets are involved.
5. Retention of personal data
Your personal data will be kept by us for no longer than necessary for the fulfillment of the Purposes. Please refer to Clause 8 of the Privacy Policy Statement for further details.
6. How we entrust others to process, share, transfer and publicly disclose your personal data
- To achieve the Purposes under Clause 3 of this Addendum, you understand and agree that we may entrust the processing of your personal data (including sensitive personal data) to third party service providers as set out in the PICS and Clauses 9 and 11 in the Privacy Policy Statement as well as other entities specified under Index 3.
- The third party service providers and other entities (as the case may be) entrusted by us have no authority to use your personal data for any other purposes. If there is any change to the purpose of processing of your personal data, we will ask for your consent again.
- Your personal data may also be shared with the New World Group and joint venture companies together referred to as “Affiliates” and our “Marketing Partners” located within or outside Hong Kong, which include property developers, banks, financial and investment institutions, insurance companies, private clubs, concierge and customer service providers, retail outlets and online businesses (products and services including fashion and beauty, health and personal cares, luxury, home and living, food, wine, and beverage, books and stationery), shopping malls, department stores, watches and jewellers (such as Chow Tai Fook Jewellery Group Limited), hotel chains, catering services providers, healthcare and senior care, services and/or products providers including health and wellness, art and culture, gallery and exhibition, green and nature, sports and recreation, travel and accommodation, leisure and entertainment, transportation and logistics, telecommunication, media and information technology, corporate innovation, accelerator and incubation programmes, competitions, conferences and events, pre-school, primary, secondary and/or tertiary education institutions etc., the details of which are set out in Index 1 of this Addendum.
7. How we store and transfer your personal data
In principle, we collect, produce and process the personal information in the Mainland China in accordance with the business purposes set out in Clause 3 of this Addendum and they will be stored in Hong Kong. You understand, authorise and consent that we may transfer your personal information outside Mainland China to our headquarters in Hong Kong, Affiliates, Marketing Partners and other entities outside Mainland China (please refer to Index 2 of this Addendum for further details), and to the servers and/or data centres in the relevant jurisdictions of our partners, co-operators, agents, contractors, suppliers and service providers whom we have entrusted to process your personal information (please refer to Index 3 of this Addendum for further details), due to business needs and solely for achieving the business purposes set out in Clause 3 of this Addendum and to the maximum extent permitted by law and in accordance with the mandatory requirements under the laws and regulations of the PRC. The relevant jurisdiction(s) have enacted personal information protection laws, and we will also ensure that your personal information is adequately protected in accordance with this Addendum. If you would like to learn more about the storage and cross-border transfer of your personal information, withdraw your consent and/or exercise your other rights in accordance with Clause 4 of this Addendum, please contact us via the means set out in Clause 10 of this Addendum and we will respond to your request to a reasonable extent.
We will not transfer your personal data to any company, organisation or individual outside of NWG, its Affiliates and/or Marketing Partners, except under the following circumstances:
- Transfer with separate consent. After obtaining your separate consent, we will transfer your personal data to other parties in accordance with this Addendum;
- When we are involved in any actual or proposed transfer of business, transfer of shares, re-structuring, amalgamation, merger, sale, transfer or purchase of us or our business or our Affiliates or our Affiliates’ businesses (please refer to the PICS and Clause 18 of the Privacy Policy Statement);
- We may otherwise transfer your personal data in accordance with applicable laws and regulations, requirements under legal proceedings, compulsory administrative or judicial requirements.
8. How we process minors’ personal data
Please refer to Annex A for the rules for processing minors’ personal data. If parents or legal guardian are aware that personal data of any minors aged below eighteen (18) under their care have been provided to us without consent, please notify us immediately to delete such personal data.
9. Miscellaneous
Further, the following Clauses in the Privacy Policy Statement shall apply:-
- Clause 4 shall apply in respect of the use of cookies and other tracking mechanisms;
- Clause 12 shall apply in respect of the security of personal data;
- Clause 13 shall apply in respect of circumstances where K11 DS excludes liability for disclosure of your personal data, which will be subject to the applicable laws and regulations in Mainland China;
- Clause 17 shall apply in respect of the update of the Privacy Policy Statement and this Addendum.
10. How to contact us
If you have any questions, comments or suggestions regarding this Addendum, or wish to exercise your rights over your personal data in accordance with the PICS, the K11 DS Privacy Policy Statement, the Privacy Policy Statement or this Addendum, please feel free to contact our Personal Data Privacy Officer at 4/F, Tsim Sha Tsui Centre, No.66 Mody Road, Tsim Sha Tsui, Kowloon, Hong Kong (marked Confidential) and with the name of K11 Design Store Limited.
11. Inconsistency or conflict
If there is any inconsistency or conflict between the English and Chinese versions of this Addendum, the English version shall prevail.
Index 1
| Name of recipient | Purpose of sharing | Manner of sharing | Types of personal information being shared | Contact particulars |
| K11 Loyalty Program Limited |
|
Regular sharing reports of Database |
|
KLUB11_HK@K11.com |
| The Artizen Management Company Limited |
|
Regular sharing reports of Database |
|
KLUB11_HK@K11.com |
| K11 AFLM Limited |
|
Regular sharing reports of Database |
|
KLUB11_HK@K11.com |
| Missions Points Network Company Limited |
|
Regular sharing reports of Database |
|
privacy@krewards.com |
| New World Loyalty Programme Limited |
|
Regular sharing reports of Database |
|
privacy@nwd.com.hk |
| K11 (China) Limited |
|
Regular sharing reports of Database |
|
KLUB11_HK@K11.com |
| K11 Cultural & Creation Company Limited |
|
Regular sharing reports of Database |
|
KLUB11_HK@K11.com |
| New World Corporate Services Limited |
|
Regular sharing reports of Database |
|
privacy@nwd.com.hk |
| New World Development Company Limited |
|
Regular sharing reports of Database |
|
privacy@nwd.com.hk |
Index 2
| Name of recipient | Purpose of sharing | Manner of sharing | Types of personal information being shared | Contact particulars |
| K11 Loyalty Program Limited |
|
Regular sharing reports of Database |
|
KLUB11_HK@K11.com |
| The Artizen Management Company Limited |
|
Regular sharing reports of Database |
|
KLUB11_HK@K11.com |
| K11 AFLM Limited |
|
Regular sharing reports of Database |
|
KLUB11_HK@K11.com |
| Missions Points Network Company Limited |
|
Regular sharing reports of Database |
|
privacy@krewards.com |
| New World Loyalty Programme Limited |
|
Regular sharing reports of Database |
|
privacy@nwd.com.hk |
| K11 (China) Limited |
|
Regular sharing reports of Database |
|
KLUB11_HK@K11.com |
| K11 Cultural & Creation Company Limited |
|
Regular sharing reports of Database |
|
KLUB11_HK@K11.com |
| New World Corporate Services Limited |
|
Regular sharing reports of Database |
|
privacy@nwd.com.hk |
| New World Development Company Limited |
|
Regular sharing reports of Database |
|
privacy@nwd.com.hk |
Index 3
| Name of recipient | Purpose of sharing | Manner of sharing | Types of personal information being shared | Contact particulars |
| K11 Loyalty Program Limited |
|
Regular sharing reports of Database |
|
KLUB11_HK@K11.com |
| K11 Concepts Limited |
|
Transferred by backend system |
|
KLUB11_HK@K11.com |
| Mission Points Network Company Limited |
|
Transferred by backend system |
|
privacy@krewards.com |
| New World Corporate Services Limited |
|
Transferred by backend system |
|
privacy@nwd.com.hk |
| New World Development Company Limited |
|
Transferred by backend system |
|
privacy@nwd.com.hk |
