The kitchen is a place where tradition and creativity come together – a place for putting a new spin on old favorites. THAT! applies that philosophy not to recipes, but to the tools people make them with. THAT! believes that through good engineering, even the simplest of things can be made better – even something as ordinary as a butter knife. THAT!’s goal is to create new tools to make life in the kitchen just a little bit easier.
THAT! thinks up new solutions to old problems, and then they throw away the ones that don't simplify. That's why so many of THAT! products are made without batteries, wires, or moving parts: whether it's cutting-edge materials or a fresh design concept, if an innovation doesn't simplify, it just won't last. And if it doesn't last, it's not worth buying – or making, for that matter.