Allocacoc was founded by Yixia Jiang and Arthur Limpens, two industrial design engineers from the Delft University of Technology in the Netherlands. Since its inception, Allocacoc focuses on setting a different standard. Allocacoc values functionality is important: a product should offer a solution to a problem that current products on the market do not address. Allocacoc pays close attention to the cost: it needs to be affordable for the end user to buy the product. Only when these two criteria are met will it be worthwhile for the end user to adapt the different standard.