K11 Craft & Guild Foundation teams up with Ruinart champagnes to launch Limited Edition
to rejuvenate the fast-disappearing Chinese Craftsmanship
Take a journey on the east-meets-west artistry with
traditional Chinese craftsmanship and French heritage on champagne making
To promote the appreciation of Guangcai craftsmanship, K11 Craft & Guild Foundation (“KCG”), a registered charitable institution in Hong Kong founded by Adrian Cheng in 2018, rolls out the latest exclusive collaboration with the first established House of Champagne and a symbol of French art de vivre, Ruinart for the creation of a limited edition on, 100 bottles of Ruinart Blanc de Blancs magnum champagne in Guangcai-painted Second Skins available at K11 MUSEA in December 2022.
As a national-level intangible cultural heritage, with over 300-year history, Guangcai is a Cantonese tradition of hand-painting art form dates back to the Ming dynasty. However, it is now fast-disappearing with only a few craftsmen left globally. With the vision of conserving and rejuvenating Chinese artisanship, KCG rolls out this partnership with Ruinart to marry the art forms, a juxtaposition of East and West, while injecting modernism into traditions. Artisans of KAI CHUK Guangcai, founded by two millennial craftsmen and designers who focus on the legacy and rejuvenation of Guangcai, are invited to hand paint this limited edition. Part of the proceeds from this collaboration will fund KCG and the artisans.
“We are delighted to collaborate with the first established House of Champagne, Ruinart. K11 Craft & Guild Foundation is dedicated to conserving and rejuvenating the fast disappearing Chinese craftsmanship. The collaboration is not only to celebrate artistry exchange, but more importantly supporting the Guangcai artisans.” said Jay Liu, General Manager, Strategic Alliances of New World Development.
“Ruinart, the first-established champagne house, cherishes and protects a craftmanship in the champagne making that is almost 300 years old. Because of that heritage, we feel an authentic connection to the artisans who keep alive the legacy of Guangcai. Like our bottles, every piece painted by these craftsmen is a unique endeavor to celebrate culture and share the beauty of nature.” said Fabien Vallérian, Ruinart, International Director of Arts & Culture
This Limited Edition is created on the Ruinart Blanc de Blancs champagne in Magnum format. The design sheds spotlight on Peony, which has been nobly recognised as the “King of Flowers” by Chinese poets since the Tang Dynasty. Peony symbolizes auspicious, elegance, grace and wealth, which also resembles the tasting experience of Ruinart – harmonious, delicate and fresh as it comes with various vibrant colors.
Following the signature Guangcai motif of peony, the splendid gold colour delicately painted with a signature Guangcai skillset gilding. Peonies rest against a scenery of the deconstructed painted word ‘peony’ in Chinese character, adding a touch of modern abstraction into the design.
The 100 limited bottles in the hand painted Second Skin cases, an effort from Ruinart to reduce 60% of the carbon footprint compared to the previous gift boxes, are produced as “Volume One”. It will be available in K11 MUSEA at Artisan Lounge and K11 eShop from 1 December, 2022. A 10% off on the Limited Edition could be enjoyed upon the purchase of Afternoon Tea Set at Artisan Lounge with two glasses of Ruinart Blanc de Blancs. Concurrently, this Limited Release will be on The Club Shopping for Club members redemption. The bottles will be selling on a first-come-first-served basis.
Ruinart x Guangcai Limited Edition by K11 Craft & Guild Foundation, Blanc de Blancs (Magnum)
Recommended Retail Selling Price: $3,380
Launch Date: 1 December 2022
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About K11 Group
K11 Group is a unique concept brand that combines culture and commerce, sustaining an ecosystem that caters to all walks of life. Founded in 2008 by renowned entrepreneur Adrian Cheng, the Group encourages a deeper look at the interconnectivity between creativity, culture and innovation. Through K11 Group, Cheng’s aim is to enrich the daily lives of next-generation consumers and create a new global identity for Chinese millennials, as well as cultivate opportunities for communities to thrive, connect, work and shop.
K11 Group is based in Hong Kong SAR with operations in Greater China and investments in Europe and the US. By 2026, K11 Group will have gained a footprint of 38 projects (GFA 2.80 million sq m) in 10 cities across Greater China. In addition to its flagship K11 MUSEA, 11 SKIES and K11 Art Malls, the Group operates K11 ATELIER, K11 ARTUS and K11 Select. In addition, it cultivates cultural richness through the Hong Kong non-profit K11 Art Foundation and the K11 Craft & Guild Foundation, alongside educational platforms like K11 KULTURE ACADEMY & K11 Future Taskforce.
About K11 Craft & Guild Foundation
Founded by Adrian Cheng in 2018, K11 Craft & Guild Foundation (KCG) is a registered charitable institution in Hong Kong. We are cultural crafters who conserve and rejuvenate fast-disappearing Chinese artisanship to create craft ecosystem with sustainable social impact.
KCG conserves and rejuvenates eight styles of craftsmanship:
Guangcai, Baibaoqian, Luodian, Gilt-decoration, Plaster Moulding, Wooden Architecture, Kesi, and Dream of the Red Chamber
Founded in 1729, Maison Ruinart laid the very foundation for the wider history of champagne. Its creation coexists with France’s Siècle des Lumières-Age of Enlightenment-and the development of the French art de vivre. Elegance and light define the Maison’s universe still today. It draws from its three centuries of history, which shape everything it creates. This balance, between its historical roots and its bold contemporary commitments, is the key to its success and makes the Maison of its time.
Driven by the constant quest for excellence and authenticity, Maison Ruinart has selected Chardonnay: a demanding grape variety that brings aromatic richness to all its cuvées. Through its expertise, the Maison has mastered the grape’s complexity and its demands. Chardonnay reveals its finesse and elegance through its evolution, delivering unique wines that are appreciated by connoisseurs all over the world.
Please enjoy responsibly.
About Kai Chuk Guangcai
Founded by two millennial craftsmen and designers – Mr CAI Sizhe and Ms HE Weijing, Kai Chuk Guangcai focuses on the inheritance of Guangcai traditional craftsmanship and promotion of Chinese culture through Guangcai. They aim to provide new visual experience through conserving traditional Guangcai, and to revitalise this over 300-year-history heritage in a contemporary perspective. In 2019, Kai Chuk Guangcai was invited to participate in the partnership programme of K11 Craft & Guild Foundation (KCG), through which their Guangcai contemporary pieces were exhibited in K11 MUSEA and K11 ARTUS; they also participated in the live demonstration “A Touch of Disappearing Craft” in K11 MUSEA.