Nixon makes the little things better. The stuff you have that isn't noticed first, but can't be ignored. They pay attention to it. They argue about it. They work day and night to make the little things as good as it can be, so when you wear it, you feel like you've got a leg up on the rest of the world.
Nixon believes that you warrant a lot of respect. When you choose to wear a watch, put on your headphones, or select a wallet to hold your hard earned cash, you deserve to have something that reflects your entire package. You may not know how to say it, but you've got something to say and you can't slap on an off-the-shelf piece and consider yourself you. That's why in ’98 Nixon is started and that's why all these years later, Nixon is still here.