Shichifuku Towel set up in 1959 and is located at Imabrai in Japan. Imabrai is home to a large cotton processing industry and focusing on towels. 60% of towels in Japan are from that city. isso ecco is a home goods brand from Shichifuku Towel in 2003, it combines unique designs with diverse materials and original techniques to create products including baby collection that are “Attractive, Stylish and Comfortable”.