The structure of the Chinese word 家 (JIA) describes the core passion of Home, food in the center and time shared among meals. This is where JIA starts from. We are from Chinese culture and from the passion for home.
JIA encourages the merge among different cultures through product design and creates new Chinese design language. JIA works with international designers with various cultural contexts to re-invent Chinese material, to introduce traditional Chinese dining habit with accessibility to modern use and to create their interpretation through designs, yet be truthful to Chinese philosophy.
To go free from traditional dinnerware, JIA Concept Ware which stems from Chinese cultures offers an alternative dining experience to fit your modern lifestyle and invites you to taste the spice and the fun while trying on something new in your life.