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Bas
van Beek |
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| Brand |
| Pols Potten |
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| Designer's Profile |
As an anti-designer Van Beek criticizes branding and intelligent marketing mechanisms, poor conceptualism and uncritical designer cults. He describes the present state of the Dutch design and industrial production as “a circus” and “a petit bourgeois farce”. His work often explores the relationship between politics and design. He often creates with found materials, exploiting the aesthetics of the random.
Trying to recreate values for existing concepts and art, Van Beek likes to play with existing objects and proves that the existing technological processes may be used for generating new forms. He also tries to support the idea that the ready made concept which has been present in the contemporary art for ages can be interpreted within the scope of design and architecture as well.
Hyper Hybrids exhibition shown in BWA Glass and Ceramics Gallery in Wroclaw is Van Beek’s first Polish retrospection of artworks and projects in his last decade. The exhibition consists of two large projects: “Prequels” and “Royal Rip-Offs”.
“Prequels” features 6 different variations on 10 existing vases which consist of the known and previously unique objects as well as changed, mutated pieces. The resulting ceramic creations resemble existing forms but at the same time they are the contemporary mutants with increased aesthetic impression via the use of strong colours and graphical comic-like decorations.
“Royal Rip-Offs”are the reproductions of the works from few famous designers. The process consists of the transformation and the partition of existing objects to copy well known projects. The theme is to show the difficult situation of the design which transform from “unique” to “mass production”, from “special” to “plain”, from “exclusive" to “trivial”. Bas van Beek uses the projects of Hell Jongerius, Jan van der Vaart and Bernard Heesen, among others.
The exhibition will also include his genuine projects for Pols Potten, the "Hyper Hybrids”, which is a presentation of the wide spectrum of Bas van Beek’s art, showing him both as a scoffer and critic, and the designer - the author of particular applied art objects.
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