Founded in 2008 by Maud Beauchamp & Marie-Pier Guilmain, two industrial designers and pet lovers who graduated from Université de Montréal, Loyal Luxe was born from the idea that products for domestic animals deserved to be different. They knew that people and their animals would be excited by the prospect of products that were more refined and daring, by products that were a perfect match with their tastes and the interior design of their home while being also adorable.