Michelin's entire mission focuses on improving mobility for customers.
At the turn of the 20th century, Michelin created the MICHELIN Guide, its first travel publication in an effort to encourage motorists to travel in the recently introduced automobile. Since then, hundreds of other travel guides have been developed to cultivate and satisfy the human spirit's pursuit of adventure. From a small, 400-page red guide distributed free of charge to motorists to make their travels easier and more enjoyable, the MICHELIN Guide has developed over the years to become the benchmark in gourmet dining. Today, the MICHELIN Guide collection is comprised of 25 guides covering 23 countries and more than 45,000 establishments.